• The Defining Decade –– Meg Jay
    • [[The Ben Franklin Effect]]
      • While attitudes influence behaviour, behaviour can also shape attitudes.
      • If we do a favour for someone, we come to believe we like that person. This liking leads back to another favour and so on. A close variant of what is called the "foot-in-the-door strategy", or the strategy of making small requests before larger ones, Ben Franklin tells us that one favour begets more favours and over time, small favours beget larger ones.